Little Falls, Minn (September 4, 2014) – The Larson Boat Group 2015 Model Year Dealer Celebration and Meeting was a HUGE success! The event was held in San Diego, CA at the San Diego Sheraton Hotel and Marina, August 17 – 20, 2014.

The meeting highlights include:

  • Record attendance by existing dealers
  • Record number of new dealer and prospective dealer participation and attendance
  • Introduction and launch of 15 new models for the 2015 model year
  • Announcement and recognition of the Larson Boat Group dealer awards for sales, including the inaugural Al Kuebelbeck Award

"The attendance, participation and strong sales and order activity we had in San Diego is a key indicator our strategy and product plan is being heard and well received by our existing dealer partners as well as our newest partners," said Larson Boat Group President & CEO, Rob Parmentier. Parmentier went on to say, "2015 is going to be an exciting and fun year to be part of the Larson Boat Group and others need to watch out or get on board!"

"San Diego's sales activity, which we are still continuing to see the effects of, is a direct result of our ability to listen to our dealer partners, the market and our owners to affect change promptly to impact sales and dealer relationships," said Pat Blake, Larson Boat Group Vice President of Sales and Marketing.

"The feedback from our dealer partners and time together at our dealer celebration in San Diego is invaluable and key to our continued win – win partnerships we have with dealers throughout the world," concluded Parmentier.